Perpetual Insights are a recruitment agency based in the New York/Pennsylvania/Connecticut Tri-state area. Tasked with creating their brand identity and image, we wanted to move away from the very corporate face recruitment agencies are typically tarred with. Dealing primarily with employment in the consumer market, we wanted to create a brand that could represent all sectors equally and relevantly.
The identity is based around an image grid that takes inspiration from Instagram and is created using a mix of photography from all their recruitment sectors. This coupled with the contemporary logo type and colour palette really makes this company stand out from their competitors.
You can check out the website here www.perpetualinsights.com