We were commissioned to design a new brand identity for this life sciences consultancy. The original brand was dated and used generic consultancy colours and we wanted to inject some vibrancy and add a visual ‘nod’ to their industry, aiming to elevate the brand to the status it deserved. We also designed a suite of assets to go with the main logo that reinforced the rudimentary facets of their business. This included a collection of imagery that we manipulated in order to incorporate the brand’s signature yellow to go with the main logo. The next job was to redesign the website, and although we were not responsible for the build, Novasecta were keen for us to manage that aspect and we provided technical recommendations to ensure the site designs were interpreted correctly. We now provide ongoing design support including conference invitations, white papers, stationery and conference banners.
You can see the website here www.novasecta.com.