Briefed to create a brand identity for The Five Year Entrepreneur and a suite of graphical and supporting assets that could then be carried through to other aspects. We also needed to design a new look for the website so it could be re-skinned with the look identity.
We also designed covers for all books in the series ‘The Five Year Entrepreneur’.
As the tone of the brand is one of authority, coaching and development, we wanted to create a logo that could be used as a stamp of authority. We wanted the overall feel of the book covers to be textbook-esque to help with the coaching style content.
We also developed a character illustration (in true Julian Opie style) to represent ‘The Five Year Entrepreneur’ author.